We navigate ambitious brands through complex markets, at home and across borders.
Leverage the power of AI and senior strategic guidance to make every marketing budget
more efficient and more profitable.
Every channel we run is anchored in one ambition: making your budget work harder than anyone else's. AI accelerates the work. Senior strategy steers it.
As an AI-first agency, we don't charge you for hours spent manually grinding through accounts. Intelligent AI handles the routine, junior-level work around the clock, with speed, agility and precision. That frees us to steer the technology and focus on what truly moves the needle: your strategic business development. You get dedicated senior consulting, backed by an engine that never sleeps, and one strict rule: nothing goes live without a senior review.
AI handles junior-level tasks faster and more efficiently, 24/7
Senior consulting focused on strategic business development
Agile, precise account management without the manual grind
Every change reviewed by a senior before it goes live
We anchor every account to your true business goals: profit, lead quality and lifetime value, measured through tracking you can trust. From there, growth runs in one of two directions. We scale volume while holding your target ROAS or CPA, or we sharpen efficiency and lower your CPA while keeping volume steady.
Targets set on real business goals: ROAS, CPA and profit
Conversion data built on reliable, server-side tracking
Search, Shopping and Performance Max
Value-based bidding with profit and offline data
Multi-market, multi-language account structures
Feed optimisation
Scale volumeMore conversions at your target ROAS or CPA
Lower CPABetter efficiency at the same volume
03 YouTube & Demand Generation
Create the demand your search campaigns capture
YouTube is the world's second-largest search engine and, by a wide margin, the largest streaming platform. It's the ideal stage to reach new audiences, put your products and services in front of people who don't know you yet, and expand your brand. Yet it remains severely underused.
We build full-funnel strategies that connect it all: from Demand Gen and YouTube campaigns that create demand, to how that demand flows into the Search and Shopping campaigns that capture it. Measured with custom tracking, so every view is connected to real results.
Full-funnel strategy, from demand creation to demand capture
Demand Gen, video action and reach campaigns
Custom Demand Gen tracking to measure true impact
New audiences, custom segments and remarketing
Brand lift and conversion lift measurement
How AI-first brands scale on YouTube
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04 Tracking
Tracking that keeps your engine running
Every bid, every budget decision and every algorithm should be steered towards the one or two KPIs that truly matter to your business, whether that's purchases, MQLs or SQLs. Smart bidding is only as smart as the signals it receives. Tracking is the engine behind your marketing. Without it, we're navigating blind.
That's why your tracking is always built for you. No two businesses are the same. We design custom setups in Google Tag Manager, including server-side tagging, connect third-party tools such as ProfitMetrics, Reaktion and HubSpot, and integrate your CRM, so qualified leads and closed deals flow back into your campaigns.
KPIs defined first: purchases, MQLs, SQLs or profit
Custom Google Tag Manager setups, including server-side
ProfitMetrics, Reaktion, HubSpot and other third-party tools
CRM integrations that feed offline conversions back
Enhanced conversions and Consent Mode v2, GDPR-ready
SourcesRigel data layerAd platforms
Webshop
CRM
Payments
Offline sales
Server‑side tracking
Dedupe
Profit
Consent
Google Ads
Meta Ads
Microsoft Ads
TikTok Ads
Before: three numbers for one saleAfter: one source of truth
Approach
Senior strategy and execution No juniorsNo hand-offs
You work and talk directly with the person managing your account. No junior staff and no agency layers in between, just a strategic partner who takes real ownership of your account and helps you grow. No internal handovers, ever.
01
Senior from day one
The strategist you talk to is the one managing your account. No juniors, and no learning curve funded by your budget.
02
Less routine, more strategy
AI handles the repetitive work, so every hour you invest goes into strategy, growth and results, not manual overhead.
03
Transparent by default
Your accounts, your data, your dashboards. Clear, decision-ready reporting every month.
04
Built to cross borders
Entering a new market? We navigate the structure, languages, currencies, feeds and local privacy rules for you.
How we work
How a new collaboration begins
Every partnership begins with listening. Before we touch a single campaign, we take the time to understand your business: your margins, your markets, the value of a great customer and where you intend to be a year from now.
From there, we follow the same four steps every time. No black box, no long ramp-up. You always know what we're doing, why we're doing it and what it means for your bottom line.
A complimentary audit and walkthrough
A written roadmap with clear priorities
One senior strategist throughout
Full ownership of everything we build
Step 01
Audit
We explore your goals, then review your ad accounts and tracking. An honest, complimentary assessment of what works and where value is leaking.
You get: audit walkthrough
Step 02
Foundation
We anchor everything in reliable measurement: conversions, consent, server-side tracking and profit data. Every decision that follows rests on solid ground.
You get: data you can trust
Step 03
Launch
We restructure or build your campaigns across Google Ads, YouTube and Demand Gen, with clear goals, budgets and guardrails for every market.
You get: campaigns built to scale
Step 04
Optimise
AI monitors performance around the clock, and senior review steers it every week. What works is scaled with confidence, including into new markets.
You get: monthly growth review
How an ongoing collaboration runs
Once live, growth becomes a rhythm. Every month runs as a structured loop of testing, optimising and reviewing, while AI keeps watch around the clock.
Every quarter, we step back from the day-to-day and set the course together in a Quarterly Business Plan. Each loop makes your accounts sharper, your data cleaner and your decisions faster. That's how momentum compounds.
A fixed monthly growth meeting
A structured test roadmap
Always-on AI monitoring
A Quarterly Business Plan (QBP)
Every month
The monthly wheel
01
Review & plan
Monthly growth meeting: results, learnings and priorities for the month ahead.
02
Test
New experiments launched: audiences, creative, bidding strategies and landing pages.
03
Optimise
Winners scaled, losers cut. Budget flows to where it performs best.
04
Report
Results analysed and summarised in a clear, decision-ready report.
Around the clock: AI monitoring and alerts on spend, conversions and tracking.
Every quarter
Quarterly Business Plan
Every 90 days, we meet to look beyond the campaigns. The QBP anchors the next quarter in clear goals, budgets and priorities, aligned with your leadership team.
Month 1
Month 2
Month 3
QBP
What the QBP covers
Results measured against goals and KPIs
Budget allocation and forecasts
New markets, channels and opportunities
The test roadmap for the next quarter
Priorities aligned with your leadership
You get: a clear plan for the next 90 days
Partnership
We keep clients through results Not contracts
A collaboration anchored in trust, ownership and complete transparency. You always know where your budget goes, what we're doing and why, and you're never locked in.
Our promise
Everything is yours
Ad accounts, tracking, data, dashboards and creative assets are set up in your name from day one. Should we ever part ways, everything stays with you, with a clean and complete handover.
Our promise
Full transparency
You see what we see. Full access to every account, every change we make and the reasoning behind it. No black box, no vanity metrics, no surprises.
Our promise
No lock-in periods
No long binding periods hidden in the fine print. We earn your business every month through the quality of our work. Stay because it works, not because you have to.
A direct line to your strategist
No account managers or ticket queues. You speak directly with the person doing the work.
Decision-ready reporting
Live dashboards and a clear monthly review in plain language, focused on what drives your bottom line.
Shared goals
We agree on clear KPIs together and hold ourselves accountable to them, not to clicks or impressions.
Proactive, never reactive
We flag opportunities and risks before you have to ask, so you're always one step ahead.
Your team grows with us
We share what we learn and the AI workflows we build, so your in-house team gets stronger along the way.
Clear, honest pricing
A transparent fee agreed upfront. No hidden costs and no mark-up on your media spend.
Why Rigel
Named after a star that outshines its neighbours
Rigel is the brightest star in Orion. It's a blue supergiant, tens of thousands of times more luminous than our Sun and visible from Copenhagen on any clear winter night. For centuries it has helped people find their way.
That's the idea behind Rigel Digital, and why our star has four points. Each one stands for something we promise every client: to make you shine brighter, to guide you with clarity, and to do it with the best technology and a constant drive for innovation.
Based in
Copenhagen, Denmark
Markets
Worldwide
Working language
English and Danish
01
Shines brighter
We make your brand stand out where it counts: in search, on YouTube and on your bottom line.
02
Guides
Like Rigel guided travellers, we give clear direction: senior advice, honest priorities and a plan you understand.
03
Technology
AI and automation are built into every workflow, so more of your budget works and less is wasted.
04
Innovation
We test new formats, features and ideas early, so you're ahead of the market instead of catching up.
Our purpose
Anchored in technology Guided by innovation
Rigel Digital exists to give businesses high-end marketing without the high-end overhead. Agentic AI takes care of the recurring routine work, so senior time goes where it matters most: the strategy, ideas and decisions that move your business goals.
It means AI comes first in everything we do. The moment a task repeats itself, we find a way for AI to take it over. AI works faster and more consistently, and delivers a better end result, always under senior supervision. The time we free up goes straight back to you: either into pushing your business goals further, or into a lower agency fee.
Who will be working on my account?
A senior strategist, from the first conversation through to day-to-day optimisation. No junior hand-offs and no account manager in between.
Do I own my ad accounts and data?
Always. Accounts, tracking and dashboards are set up in your name. Should we ever part ways, everything stays with you.
Is there a binding period?
No long lock-in periods. We believe in keeping clients through the quality of our work, not through contracts. If it isn't working, you're free to move on.
Do you only work with Danish companies?
No. We're anchored in Copenhagen but partner with brands worldwide. Guiding companies into new markets is one of our core strengths: multi-country account structures, localised campaigns and feeds, and tracking that meets each market's privacy rules.
How does the free audit work?
You grant us access to your accounts, and we combine AI analysis with senior experience to go through your data. You get clear, honest feedback, and every improvement we point out is exactly what we would do to grow your business. Take it to your current agency, freelancer or partner, or move forward with us. No obligation.
Contact
Ready to outshine your market?
Book a complimentary audit or an introductory meeting. You'll hear from us within one working day.
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